Yoga wear market
Overview of the Yoga Wear Market
The demand for the product is heavily influenced by the gradual shift towards a healthier lifestyle, especially among exercise enthusiasts. The market growth is driven by the product’s ability to ease muscular discomfort and increase flexibility, both of which are essential for performing various yoga poses. The growing global popularity of yoga will likely contribute to the increase in the demand for the product. Yoga wear consists of loose-fitting, airy clothing made of cotton or other flexible materials that are intended to be worn during yoga poses. Yoga wear options include long-sleeved shirts, zip-up shirts, tank tops, T-shirts, sweatshirts, sweatpants, etc.
Scope and Research Methodology of the Yoga Wear Market Report
The comprehensive analysis report provides valuable insights into the Yoga Wear industry trends, trends, and future prospects during the forecast period. It covers the key market drivers, challenges, recent developments, demand trends, growth stimulants, spending patterns, and modernization trends across various regions.
The study is based on extensive research and analysis, incorporating inputs from industry experts, government agencies and market participants, to provide a reliable and accurate assessment of market dynamics and future trends.
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Trends in the yoga wear market
Market Drivers: The main factor driving the increase in consumption is the popularity of fitness apps. Exercise apps grew by 50% in the first half of 2021. Moreover, the introduction of celebrity collections is attracting more customers and helping the market expand. Health clubs are becoming increasingly common around the world as people become more health conscious. Many health club-goers have attractive and healthy figures, which motivates them to engage in exercise regimes and increases the demand for products. In 2021, there were 210,000 fitness and health facilities worldwide. Demand for products is expected to increase as more globally recognized clothing companies acquire brands with significant growth potential.
Market Constraints: Fitness brands are well known in many international markets. Product growth is difficult due to the availability and appeal of competing products offered by well-known fitness apparel companies, such as running pants and gym equipment. Many people who practice yoga choose to wear traditional clothing, which reduces demand for equipment, especially in developing and underdeveloped countries.
Opportunities: More and more people are becoming obese, especially in urban areas. The number of overweight people is growing rapidly. Heart disease, diabetes, and high blood pressure are just some of the health problems associated with obesity. Due to this, the market for yoga wear has expanded significantly along with the rise in the number of people practicing yoga and fitness awareness.
Segmentation of the Yoga Wear Market
By Type
Bottom Wear
Topwear
In 2022, the bottomwear category held a dominant market share of 53.7% based on product type. This is due to the increasing number of yoga studios and health and fitness clubs across the world, and these facilities are promoting yoga more, which is expected to increase the number of yoga practitioners and drive the market forward. For many yoga practitioners around the world, bottoms are a must-have item.
Youngsters are big fans of bottom wear, which is greatly boosting the expansion of this segment. The top wear category is expected to grow at a robust growth rate. Tops are comfortable to wear as compared to other garments. One of the major factors driving the demand for the product is the growing preference for tops over bottoms. The other part consists of wristbands, armbands, and gloves. People across the globe are gradually concentrating on enhancing the level of their training performance.
By distribution channel
supermarket
specialty shop
E-commerce
others
By end user
woman
male
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Key Players in the Yoga Wear Market
1. Adidas AG
2. Alo Yoga
3. Athleta Inc.
4. Hanesbrands
5. Lululemon Athleta
6. Nike
7. Puma SE
8. Ralph Lauren
9. Under Armour
10. Outdoor Voices
11. ASICS Corporation
12. Aurora Yoga LLC
13. Hugger Mugger
14. Manduka
15. Prana
16. Green Apple Active
17. Make Yourself Present
18. Mika Yoga Wear
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Regional insights:
North America region leads the industry with a market share of 41.6% in 2022. Strong economic growth in the North American region is stimulating consumer spending on goods. Increased spending on consumer goods such as exercise equipment by North American women is expected to increase the demand for these products. The e-commerce sector in North America is expanding at a strong pace, mainly due to increasing customer preferences for online purchases.
The Asia Pacific region is expected to grow significantly at a CAGR of 8.8% during the forecast period. The expansion of brands that can cater to specific customer needs is positively impacting the growth of the Asia Pacific market. The growing consumer demand for yoga products is expected to be significantly influenced by the huge number of yoga practitioners, especially in India.
Key questions answered in the Yoga Wear market report:
How has the yoga wear market performed so far and how do you see it progressing in the future?
What is the market segmentation of the global Yoga Wear market?
What is the regional breakdown of the global Yoga Wear market?
What is the price trend of various raw materials in the yoga wear industry?
How is the yoga wear industry structured and who are the key players?
What are the various unit operations carried out in a Yoga Garment Processing Plant?
What is the total area of land required to set up a yoga garment processing factory?
What is the layout of a yoga clothing processing factory?
What Machinery Do I Need to Set Up a Yoga Garment Processing Factory?
What are the raw materials required to set up a yoga garment processing factory?
What are the packaging requirements for setting up a yoga garment processing factory?
What are the transportation requirements for setting up a yoga garment processing factory?
What are the utility requirements for setting up a Yoga garment processing factory?
Main service:
Market Share, Size and Forecast by Revenue | 2022-2029
Market dynamics – growth drivers, constraints, investment opportunities and key trends
Market Segmentation: Detailed Analysis by Yoga Wear
Situation – Major key players and other prominent key players.
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