Across the United States, social chatter is shaping health conversations and driving demand for related ingredients. Here are three health trends to watch, according to a new report from Brightfield Group.
Get Immunized Now
In Brightfield’s Wellness Insights, “need states” use cluster analysis to define the types of needs consumers are trying to meet or control.
Conditions requiring immunization increased by 4.2% year-on-year and jumped by 29.3% from Q2 to Q3 2023, a notable change from the previous quarter’s decline in prevalence.
Which ingredients will consumers be looking to for immunity in 2024? Traditional supplement purchases remain strong. Ginger Purchases have increased by 43% in the past three months. zinc (+23%) and vitamin D (26%) also saw a significant increase.
Something like a popular immune supplement spirulina, moringaand Amla Growing on social.
Immune supplements are becoming increasingly popular as ingredients added to foods, especially beverages.
“Consumers with immunization conditions are much more likely to enjoy a variety of beverages than the entire sample,” Brightfield’s reporting team said. “From traditional drinks like traditional milk to unique drinks like aloe water, people seeking immunity are drinking something.”
weight loss game changer
Half of Americans say they are constantly trying to lose weight.
supplements like apple cider vinegar and green tea extract Known for its metabolism-boosting and appetite-suppressing properties, it is a staple of many weight management conversations.
Some of the new supplements that are gaining popularity include:
- Inositol: Especially gaining weight loss traction with Lipo B injections.
- Berberine: It is now recognized as “nature’s Ozempic” due to its ability to improve insulin resistance and lower blood sugar levels.
moreover, Ozempic Semaglutide injections continue to receive significant attention on social media. According to Brightfield’s Wellness Consumer Insights, 5% of the general population used these injections over the last year.
Brightfield’s reporting team said, “The popularity of these drugs is so pronounced that some analysts believe they are influencing broader market trends.” . “The recent decline in the S&P Beverage Index has even been attributed to reduced food intake by Americans using these drugs for weight loss.”
Strong Is The New Skinny
Protein products are a staple of wellness trends. One-third of consumers want high protein products.
Brightfield’s reporting team said: “Increasing protein in the diet has recently become a social focus across all social channels, and we expect strong growth in this area.” “The 30g protein trend is especially explosive, especially on Pinterest, TikTok, and Instagram.”
While protein has traditionally been associated with male fitness enthusiasts, it is now attracting the attention of women. Comparative data from Q3 2022 to Q3 2023 reveals that women are more likely to purchase protein-rich foods and protein supplements such as hummus, tofu, protein bars, and powders. Ta.
This past year, creatine has exploded on social as a relevant trending ingredient, especially among young men who are attracted to amino acids. Online topics range from the benefits of building lean muscle mass to its potential to improve workout efficiency and recovery.
Food Research Institute Podcast
The past four years have been tough for modern grocery consumers. First, the pandemic changed the habits of many consumers, and the ensuing inflation made budgeting difficult. alex trott insight director 84.51°helps address the current pain points and opportunities facing consumers, including increased anxiety, strained finances, and the need for omnichannel solutions.
