Havas has launched Havas Consumer Health (HCH), Creative Network’s first lifestyle health and wellness brand agency specializing in accessible OTC and wellness brands.
Havas Consumer Health will partner with customers across multiple categories including skin care and body treatments, functional foods, baby care, contraception, menopause, men’s health, naturopathic medicine, wearable technology and more, Havas said. he said.
“Havas Consumer Health is a uniquely blended agency born from the insight that consumers are increasingly taking ownership of their health and wellness,” Havas Health & You and Havas Creative Network said Donna Murphy, Global CEO of .
“We see a great opportunity to help brands drive that journey and bridge the delta in the siled consumer and traditional health advertising landscape.”
Havas said HCH was born from a team that had already worked with clients in the OTC space and achieved 54% growth in 2023.
Led by new CEO Dan Weeden and CCO Paul Kinsella, the agency brings full-service expertise with particular expertise in behavioral economics, influencer and content strategy, and comprehensive media planning and activation. Offers.
“The most competitive brands recognize the value of separating their consumer health operations to meet changing consumer needs,” said Weeden.
“The accessibility and sophistication of wearables, data, and health information have made the healthcare experience more personalized. Consumers are becoming more informed and confident about their own care. Our goal is to make our clients’ brands visible, attractive and impactful in this crowded and rapidly evolving field. Our goal is to help our clients choose our products.”
