Uttar Pradesh’s Lucknow tourism industry is all set to take a big leap forward with the groundbreaking ceremony on February 19, with investments coming to give a boost to eco, health and wellness tourism. The groundbreaking ceremony marks the start of several notable projects and lays the foundation for a thriving industry that integrates traditional practices and modern hospitality.
Mukesh Meshram, Principal Secretary, Tourism and Culture, said, “Uttar Pradesh’s overall appeal is not limited to architectural wonders and religious sites. UP is also the land of sages and saints and is home to natural remedies. The practice is deeply rooted in this region. Integrating health, wellness and ecotourism (resorts, spas, mud baths, etc.) into the tourist landscape is a harmonious combination of traditional wisdom and modern comforts. It reflects our commitment to promoting co-existence.Visitors will be immersed in experiences that rejuvenate the body, mind and spirit, making Uttar Pradesh a multifaceted destination.”
One of the key players in this fast-growing sector is Shaurya Naturopathy and Resorts India Private Limited, which has invested heavily. INR500 million in Prayagraj. Gokul Naturopathy & Wellness Center has followed suit with promising investments. INRThis highlights the diverse opportunities this sector offers investors.
Ananya Ayurveda plans to step into the field of Ayurveda and contribute INREtawah Province will invest $2 billion to further enhance wellness tourism. At the same time, Thrive Wellness Private Limited is channeling. INR3 billion to Lakhimpur Kheri. The joint commitment by these investors reflects a strategic alignment with the growing demand for health-centered travel experiences.
“Since the advent of the Kashi Vishwanath Corridor and Shri Ram Temple in Ayodhya, the state’s tourism industry has been instrumental in promoting balanced and sustainable regional growth by generating income and creating employment opportunities. It has become a dynamic force. Nowadays, the shift towards health tourism, wellness and ecotourism means a forward-thinking approach to tourism and is in line with modern trends that prioritize holistic well-being,” says Krishna. – Dr. Vandana Mishra, Director, Kanchan Kaya Yoga and Naturopathy Center, Nagar said. .
She says, “UP has more knowledge about naturopathy, yoga and Ayush than any other state in India.Currently, Kerela is thriving in health, wellness and eco-tourism. It won’t be long before we overtake Kerala as the hub of health and wellness tourism. If these investments materialize into tangible facilities, we could see a proliferation of eco-friendly resorts, wellness centers and Ayurvedic retreats in the state. The introduction of this diverse range of services will not only attract tourists seeking tranquility and rejuvenation but also position Uttar Pradesh as a leader in the growing wellness tourism market.”
Dr. Satyendra Mishra, Department of Naturopathy and Yoga, Lucknow University, said, “If investments are made in this sector, it will mark a strategic shift in the tourism sector for Uttar Pradesh. Rather than being custodians of cultural heritage, we are evolving into holistic destinations that embrace health, wellness and environmentally responsible practices. The fusion of tradition and modernity in the tourism sector is not only about economic prosperity; We promise a unique and enriching experience for visitors from all over the world.”
