Consumers are embracing the concept of wellness like never before, with a completely different approach than in past decades. It’s no longer about fad diets, just calorie counting and “Barry’s Boot Camp”-style workout videos. Wellness today is broad and includes fitness, nutrition, and physical and mental health. This is a complete body and mind approach that will leave you feeling good inside and out.
Growing wellness trends
With access to countless resources and resources to read and learn from, including blogs, YouTube videos, apps, and medical journals, consumers are gaining more control over every aspect of their lives, including their health and well-being. It is now possible.
According to McKinsey’s Future of Wellness study, people around the world are focusing on their health. 79% of those surveyed across six countries believe that health is important, and 42% rate it as their top priority. These numbers demonstrate a major shift in consumer attitudes.
However, people do not think of health as a single concept. The same study revealed that a person categorizes aspects of health into six categories. These are health improvement (including medications, supplements, devices, trackers, and telemedicine), fitness, nutrition, appearance, sleep, and mindfulness.
It’s no surprise that the better health category is the most important to consumers in all countries (and where they spend the most money). Of particular interest to companies and service providers in the wellness market is the significant cultural difference that influences the types of products and services that rank second in spending. In Germany it was fitness. In Japan, it was a look. In Britain and China, it was nutrition. In America and Brazil, it was mindfulness.
Finally, the study reveals the consumer trends driving the market. The number one trend is an affinity for clean, natural products. In recent years, there has been a shift toward clean beauty products, clean organic foods, and even all-organic household cleaners. Now, supplements have stepped up to the proverbial level. The evidence is clear. The global market size of herbal medicine in 2019 is predicted to reach $83 billion, but the interest in supplements is very high, with the market expected to reach $550 billion in 2030 at a CAGR of 18.9%. It is expected to reach $.
Health supplements attract attention
We live in a fast-paced world ruled by hectic schedules. Urbanization is progressing and disposable income is also increasing. Many people are aware of healthy options (such as reading food labels and buying organic products) and regularly make healthier choices, but for certain people in particular Getting a balanced nutrient intake remains a challenge.
For example, consider vegans and vegetarians. People who follow these diets can naturally improve their health by relying on a variety of foods, but they need to know what they are missing and how to make up for those deficiencies. . Education is key and providing people with the information they need to make the best choices will lead to positive outcomes.
Studies show that when diabetics replace meat with plant-based proteins, they may reduce their risk of kidney function decline. Another study found that people on a vegan diet were able to reduce their doses of hypoglycemic drugs. Although these are very beneficial for people managing chronic diseases, vegan diets are commonly deficient in vitamin B12, calcium, iron, and zinc.
But we live in a time where we don’t have to choose one or the other. Patients receive the ultimate benefit of reduced medication, reduced health risks, and a nutritious diet enriched with supplements. This is exactly the path that many consumers are choosing, and education is what lights their path as they navigate it.
Even consumers who aren’t battling an illness rely on health supplements to boost immunity, speed post-workout recovery, improve mental stamina, and many other reasons. They look to their friends, family, and online communities for answers from others who know more. experience. With the internet available to him 24/7, advice is just a Google search away. With just a few clicks, consumers have access to more information than they know what to do with, making online communities and forums even more valuable. In addition to sharing research and doctor-approved knowledge, our community is full of people who have tried it and have sage advice to share.
Evolving modern consumer
For health-conscious consumers, it’s more than just calorie counting and one-sided healthcare. They want nutritious foods, organic products that energize their bodies and minds, and supplements that help them stay in top shape. Consumers consider wellness services and products to be a valuable investment – an investment in themselves and their future. The growing demand for natural solutions is proof of this. Everyone is prioritizing their own well-being, focusing on both their general health and specific needs.
With the rise of health-focused apps and wearables, consumers are working to learn new healthy habits, monitor their behavior, and make changes while reaping the benefits of better decision-making. This is a brave new world for consumers, and one where they can feel empowered by their active participation. This leaves a wide door open for wellness companies that want to leap into the future with consumers.
Photo: Vitaliya Yankovskaya
