Internal note from 24 hour fitness center label Black Lives Matter and pride While it symbolizes “freedom of expression,” it also bans patriotic items like the American flag, except on national holidays.
In the letter I received TikTok’s libraryThe company tells employees that the fitness company is committed to “creating a more inclusive environment,” before detailing what is and isn’t allowed.
The memo encourages employees to “bring their best to work every day” and says “team members” can dress in a way that shows “solidarity and support” for the following causes:
- “Black Lives Matter/BLM words.”
- “‘Pride’ or Pride rainbow logo.”
- “A Juneteenth logo, symbol, or Juneteenth (June 19th) date.”
- “[US] “Do not display the flag or U.S. logo on federal holidays such as Memorial Day, Flag Day, Fourth of July, Veterans Day, or Patriots Day.”
Details of the leaked memo emerged as Americans have been under pressure from LGBTQ activists all month to embrace Pride.
Oh my goodness. An inside note from 24 Hour Fitness @24 Hour Fitness It advises that BLM and Pride symbols are always allowed as “freedom of expression,” but that the American flag and U.S. logos are only permitted to be worn on national holidays.
credit: @Carlos Turcios pic.twitter.com/G8iPd1NmeD
— Libs on TikTok (@libsoftiktok) June 11, 2024
last year, the goal The retailer decided to back off its LGBTQ advocacy this year after receiving significant backlash when it placed its “Pride” line of “tuck-friendly” women’s swimwear front and center in its stores in June. Boycotts and declining sales.
Retail company Said The company told The Associated Press that it will begin selling special LGBT-themed merchandise in June at a limited number of stores, and that the products will only be available in certain markets, based on “customer feedback and consumer research,” the company said.
Despite the withdrawal, the store said it still fully supports the LGBT cause.
“Target is committed to supporting the LGBTQIA+ community during Pride Month and throughout the year,” Target said. “Most importantly, we want to create an environment that is welcoming and supportive of our LGBTQIA+ team members, reflecting our company’s culture of care for the more than 400,000 people who work at Target.”
Last year, products that were part of the store’s Pride collection, including women’s swimsuits with “extra crotch coverage” and Pride-themed onesies, prompted a boycott of Target, leading to a drop in sales and the stock price. Sales plummeted Target posted its first year-over-year decline of 5.4% in six years after a rebound began in the second quarter. Online sales fell nearly double that, to 10.5%, Target said.
Leif Le Mahieu contributed to this work.
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