Ecosystem including DNA testing, wearables, and fitness mirrors comes to market to transform home health and wellness
A new fitness mirror has arrived on the market. This time, we’re leveraging AI and DNA.
Alter, a biometric-based home fitness and wellness ecosystem, has officially launched, allowing consumers to use DNA-based insights to personalize their workouts and recovery for optimal results. I did.
To take human performance to the next level, Alter uses non-invasive cheek swabs to measure responsiveness to exercise, resilience to stress and anxiety, inflammatory risk, and reactivity to carbohydrates, fats, and proteins. , identifies 13 characteristics such as ease of weight loss and weight maintenance. Risk of mental decline, chronotype, motivation level, and bone density risk.
After receiving a personalized report, you will be provided with an Alter Signal wearable to measure your readiness and recovery needs, which can be worn as a watch, armband, or clipped to your bra. The app integrates the entire Alter experience with personalized insights, including genetics-based training plans, nutritional advice, sleep reports, and access to fitness and wellness coaches for one-on-one guidance.
Alter’s 50-pound mirrored device is a key component of this experience, offering a path to personalized workouts, real-time heart rate tracking, and AI-powered form correction. Designed to be discreet, the fitness mirror blends into your living space when not in use.
Alter recommends ideal cardio and strength training, but also encourages “work-ins” or recovery opportunities such as breathing exercises, yoga, and sound baths, if needed.
“The science built into Alter is our superpower. We’ve taken the guesswork out of giving people programs that work best for them,” said co-founder of Alter with Blake Johnson. said Scott Cohen. “Beyond incredible science, we are committed to helping as many people as possible join Alter through guaranteed financing and waiving monthly subscription fees if we achieve our goal of making a real impact on human health.” We provide access to.”
Alter membership costs $39.99 per month for individuals and $59.99 per month for households of up to five people. As an incentive, Alter waives membership fees upon completion of your AlterSense plan. Apart from membership fees, the Alter system costs either $99 per month or a one-time payment of $2,995.
Your purchase also includes an equipment pack consisting of a yoga mat, foam roller, and exercise bands. Additional equipment add-ons such as weights are also available.
Personalized daily fitness
Lauren Sherman, chief experience officer at Alter, points out that a holistic approach to health is essential to achieving and maintaining overall health. Alter’s rich insights allow it to address each person’s unique daily needs.
“For example, if someone is sleep-deprived after a night out, our coaches will adjust your daily fitness plan based on your body’s capabilities and needs for the day. “Instead of training, we sometimes suggest work-ins like yoga,” Sherman told Athlete News. “This holistic approach ensures users receive customized support across all aspects of their wellness journey, rather than focusing solely on completed reps.”
Alter’s technology overcomes barriers in traditional care while putting consumers in the driver’s seat of their health journey.
“Ease of use and accessibility continue to be a top priority for consumers when it comes to wellness,” Sherman said. “By democratizing access to this personalized approach, we make it easier for everyone to prioritize their health and well-being, which is increasingly important given the growing challenges around health care. .”
Can connected fitness change the game?
Connected fitness mirrors haven’t been doing very well on the market lately. Lululemon famously discontinued its mirror initiative last year.
But Alter’s ecosystem of health data and personalized programs could shed new light in that fitness mirror. The company’s executive team includes leaders from Nike, Under Armor, professional sports organizations and leagues, the Mayo Clinic, the National Academy of Sports Medicine (NASM), the Stanford Sleep Institute, and the UCSF Human Performance Center.
Looking forward, Sherman said the company will listen carefully to feedback and strengthen the Alter ecosystem.
“We are continually adding new classes and programs, and are committed to research and development. We have some exciting updates coming in the coming months. Stay tuned,” she said. .
