Walmart and Amazon Racing to stay at the forefront of retail’s omnichannel transformation, the two industry giants are integrating digital technology into their brick-and-mortar stores with the aim of delivering the most convenient and connected shopping experience.
Meanwhile, Walmart is digitizing its shelf tags to make its brick-and-mortar stores more efficient, which will result in a smoother in-store journey for shoppers.
After a pilot run at a Grapevine, Texas, store, the retailer Digital Shelf Labelscreated by Vision GroupThe move will expand to 2,300 stores by 2026. The labels replace traditional paper price tags on shelves and allow employees to update prices using a mobile app, reducing manual efforts. With more than 120,000 items per store and thousands of price updates every week, Walmart can complete price changes in minutes instead of days.
“The move to digital shelf labels marks a big change for Walmart, our customers and our employees.” Daniella Boscan“We’re not just talking about food,” the food and consumables team leader at a retailer in Hurst, Texas, said in a company statement. Blog PostHe added that the technology would increase “efficiency and customer satisfaction.”
Walmart is another Clicks and Mortar™ Technology, e.g. Scan & Go for Walmart+ Membership, in-store pickup for online orders, curbside pickup, digital payment capabilities, etc. Buy now, pay later (BNPL).
Meanwhile, Amazon is turning to connected technology to provide omnichannel capabilities both in its own stores and with third-party retailers, with the e-commerce giant focusing on leveraging smart shopping carts. Amazon Dash Cart,the Fresh While the grocery store has obtained its license Just walk out It offers its computer vision checkout technology to other retailers.
“From our customers, check out “Like Just Walk Out, customers want the ability to easily find nearby products and deals, view receipts while they shop, and see how much they’ve saved while they’re in-store,” an Amazon spokesperson said. Jessica Martin In a statement emailed to PYMNTS in April, the company described the shift to “Just Walk Out to Dash Carts” at Fresh stores.
In addition, Amazon has Amazon One Palm recognition technology enables customers to enter stores and pay by simply scanning their palm. It is designed as a fast, contactless way to authenticate identity and payment. Additionally, the company also offers a range of on-site pickup options for digital purchases.
These innovations come as many consumers seek technology that blends the online and physical worlds.2024 Global Digital Shopping Index: US EditionCreated in collaboration with Visa Approval SolutionsA study by revealed that roughly one in three U.S. consumers are Click-and-Mortar™ shoppers, choosing experiences that incorporate convenient digital features into in-store shopping. Specifically, the study found that 19% of U.S. consumers prefer to shop in-store with the assistance of digital technology, and 11% prefer to buy online and pick up in-store.
As Amazon and Walmart continue to innovate and integrate digital technologies into their brick-and-mortar stores, the competition between these industry giants is driving advancements in omnichannel shopping experiences and accelerating retail’s omnichannel transformation.
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