And Repeat is here to combine health and design.
The supplement and accessories brand, founded by beauty editor Jamie Syke and her husband, digital design entrepreneur Ben Love, launched Monday with AndAgain 7-Day Pill Case ($68) and AndFocus Supplement ($38) will be sold directly to consumers. Industry insiders say the brand is expected to reach $1 million in sales in its first year.
and repeat founders, husband and wife duo Ben Rabb and Jayme Cyk.
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For Cyk, mental health is more than just a wellness buzzword, it’s been a long journey over the years.
“Throughout my childhood, my teenage years, and all of my adult life, I have really struggled with my mental health,” she said. Ms. Cyk first began treating her anxiety and depression 25 years ago.
For AndRepeat, Cyk wanted to combine her experience in mental health with her passion for the world of beauty, where she worked as an editor at WWD and a director at Violet Gray.
“I was focused on what I was missing. That’s how I went through each day,” she said. “I used to use a pill case every day to hold all the medicines and supplements I was taking, and it was ugly and typical of old people…I looked at all my skin care products and everything beautifully lined up. And I thought, “This is it.” That’s the missing link. ”
From there, Cyk and Rabb set out to create a pill case that was both functional and beautiful. AndAgain 7 Day Pill Case is BPA free, food safe and recyclable.
AndAgain 7 Day Pill Case, AndAround On-the-Go Pill Case, AndFocus Supplements.
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“We wanted to create something that could be proudly displayed,” Cyk says.
In addition to the 7-day version, Cyk and Rabb also created an AndAround On-the-Go Pill Case ($24). When the brand launches on Monday, customers will be able to join a waiting list for the travel-friendly version, which will be released in the summer.
While reflecting on his own mental health journey leading up to the creation of And Repeat, Cyk also noticed a void in the supplement category itself, particularly around Focus. After weaning her ADD medication, Syke’s psychiatrist recommended she try a compound called L-tyrosine.
“It was a complete game changer,” Syke said. This experience ultimately led to the brand’s formulation of his AndFocus Supplement, which comes in capsule form and features only two active ingredients.
“We created our own version using a plant-based formula with both L-Tyrosine and Bacopa extract. [L-tyorisine] “By boosting dopamine and improving focus, bacopa extract helps you stay present,” said Syke.
Brain health has been trending lately, both in terms of mental health and focus. His TikTok hashtag #BrainHealth has been viewed over 559 million times.
As Syke works with a psychiatrist to find the right supplementation habits, the brand needs similar medical support from a health board that includes Dr. Patti Kim, a certified naturopathic physician and acupuncturist. I realized that. Dr. Hemarie Patel, Doctor of Osteopathic Medicine. and Annie Armstrong Miyao, a certified marriage and family therapist.
“They’re there to do two things. One is to inform them about future products, talk to them about ingredients and what they’re seeing on the market, and provide educational editorial content. That’s what we do,” Saik said.
In 2021, when they were first developing their brand, Cyk and Rabb also launched a complementary editorial platform, interviewing people at home about mental health. They have created content with numerous executives in the beauty and wellness space, including Dianna Cohen, founder of Crown Affair, and Chris Ball, CEO of Ball Family Farms.
“By building this community, we’ve definitely brought a lot of people together. It’s important to us that people share their experiences,” Saik said.
Rabb added: “Because we have two backgrounds, we are able to do a lot in-house. From panels to events, from content creation to in-person…we have a lot of hats to wear, but The key to getting the word out is getting the content across all platforms, but rooting it firmly in mental health.”
The pair have spoken to a wide variety of people about mental health on their editorial platforms, and the brand’s mission is to further expand the conversation.
“We wanted to make this as unisex as possible,” Cyk says. “We want everyone to be able to participate in this effort. From a core customer perspective, we definitely see this as a Gen Z and Millennial effort. ”
The brand launches on Monday, but the duo said more initiatives are in the works, especially around mental health. “We’re definitely still looking at Ingestible and there’s a format we’re looking to create…[and] We’re also building products that support overall mental health,” Cyk said.
