Israeli sports and yoga fashion enthusiasts should rejoice: leading activewear brand Alo Yoga is expanding its presence in Israel with the opening of its impressive fourth store in Eilat. Opening on July 9th at the seafront Azrieli Mall, the new store promises a unique shopping experience with views of the Red Sea as its backdrop. Boasting an investment of $1 million and an area of 500 square meters, including a spectacular balcony, the new store marks a new stage in the rapid expansion of this American brand, which has also become a hit in the Israeli market.
Alo Yoga expands: Fourth location opens in Eilat
Beloved American brand Alo Yoga continues its expansion in Israel with the opening of its fourth store at Eilat’s seafront Azrieli Mall. Due to open on July 9, 2024, the new store will occupy a spectacular 500 square meter site, including a 100 square meter balcony overlooking the Red Sea. The new $1 million store will offer the latest collections for women and men, in tandem with its global expansion. Customers will be able to experience first-hand the special feel of the brand’s clothing and the holistic philosophy behind it.
In tandem with the opening of its new store in Eilat, the brand today unveiled a new and exciting shade: “Seashell Blue.” This unique hue, which the company describes as “the color of both above and below sea level,” is a perfect fit for the nautical atmosphere of the southern city. The new shade, which will be available in the Eilat store once it opens, offers customers the possibility to combine freedom and a touch of the sea with their workouts and everyday items. The combination of this colorful announcement and the opening of the new store highlights Alo Yoga’s commitment to innovation and connection with the natural environment, ensuring a fresh and inspiring shopping experience for customers.
A growing brand
Founded in Los Angeles in 2007, Alo Yoga has become the fastest growing brand in the activewear category worldwide, with the brand becoming known among celebrities and influencers such as Taylor Swift, Kendall Jenner and Hailey Baldwin.
The store was opened in collaboration with 911 Fashion, the brand’s Israeli importer, whose CEO and co-owner Uri Reis highlighted the natural connection between Eilat’s location and the brand’s values of “air, land and sea.”
Continued expansion
The Eilat store will join three existing alo yoga stores in Israel as part of the brand’s growth strategy in the country. Representing other leading fashion brands, 911 Fashion continues to expand its presence in the Israeli market with around 30 stores and a successful trade website.
The new Alo Yoga store in the southern city will offer products without VAT in accordance with Eilat’s free trade zone laws. This means that prices of products will be significantly discounted by approximately 17% compared to the chain’s other stores in Israel. This represents a unique opportunity for consumers to enjoy high-quality branded merchandise at attractive prices, from yoga wear to workout accessories and lifestyle items. The deep discounts are expected to attract large crowds from both locals and tourists, making the store a major shopping destination in the city.
