Perhaps because it’s not a bright pink powder like the flagship pre-workout formula, Greens & Superfood Blend has gained a solid male customer base.
“Green is great for everyone, so it’s not just a product for women,” says Llewellyn. “Greg always takes Greens, but as a brand we created a space for women in the supplement category. [fitness] Along our journey, Greg and I realized that the supplement space was filled with hyper-masculine brands that weren’t made with the best ingredients in mind. We wanted to create a space for a category of women who want to improve their health. This is why we have targeted women and why we will continue to target women. However, we are open to creating Greens exclusively for men. ”
Considering Llewellyn initially grew a following on social media, owns a fitness app, and regularly records new episodes of her podcast Pursuit of Wellness, it’s no secret that the brand values its social-first roots. No wonder.
But as LaVecchia points out, Bloom also has a strong email and text message service community with more than 1.6 million subscribers. And then there’s the retail footprint…
“Target and Walmart have familiar products nationwide,” he says. “Its size and price point make it easily accessible on the shelf and easy to find in-store with unique and eye-catching displays.”
While LaVecchia credits the TikTok virality that came with Greens & Superfoods Blend and the subsequent halo effect on Bloom’s other products, the brand is committed to using multiple cylinders.
“We have developed a strong brand identity, and TikTok has given us an opportunity to share who we are and why we are here,” LaVecchia says. “Beyond TikTok, we will focus on growing our community through strategic partnerships based on our target audiences: where they shop, where they exercise, the brands they like, and more.
“Additionally, we will continue to drive innovation,” adds LaVecchia. “We have several new products coming out that will not only excite our existing customers, but will also attract new customers.”
