Good news for lovers of Israeli sportswear and yoga fashion: leading activewear brand ALO Yoga is expanding its presence in Israel with the opening of its impressive fourth store in Eilat. Set to open on July 9 at Azrieli Mall by the Sea, the new store promises a unique shopping experience set against the backdrop of the Red Sea. With an investment of $1 million and 500 square meters of space, including a stunning terrace, the new store marks another step in the rapid expansion of the beloved American brand in the Israeli market.
ALO Yoga expands: Fourth location opens in Eilat
Popular American brand ALO Yoga continues its growth in Israel with the opening of its fourth store at Eilat’s Azrieli Mall by the Sea. Set to open on July 9, 2024, the new store will span 500 square meters, including a 100 square meter terrace overlooking the Red Sea. The new $1 million store will sell the latest collections and global launches for women and men, allowing customers to experience first-hand the unique feel of the brand’s clothing and holistic philosophy.
To coincide with the opening of its new store in Eilat, the brand today unveils an exciting new color: Seashell Blue. The unique hue, which the company describes as “the color of both above and below the sea,” is a perfect fit for the nautical vibe of the southern city. The new color, which will be available at the Eilat store upon opening, encourages customers to incorporate a sense of freedom and the sea into their workouts and everyday items. The colorful new color, combined with the opening of the new store, highlights ALO Yoga’s commitment to innovation and connection to the natural environment, and promises a fresh and exciting shopping experience for customers.
A growing brand
Founded in Los Angeles in 2007, ALO Yoga has become the fastest growing brand in the activewear category globally. This brand is Celebrities and influencers like Taylor Swift, Kendall Jennerand Hailey Baldwin.
The store was opened in collaboration with 911 Fashion, the brand’s Israeli importer. Uri RiceThe company’s CEO and co-owner highlights the natural connection between Eilat’s location and the brand’s values of “air, land and sea.”
Continued expansion
Eilat store Joins three existing ALO Yoga stores in Israel This is part of the brand’s growth strategy in the country. Representing other leading fashion brands, 911 Fashion continues to expand its presence in the Israeli market through a network of around 30 stores and a successful e-commerce site.
The new ALO Yoga store in the southern city will offer products tax-free in accordance with the Eilat Free Trade Zone Law, which means significant price reductions of approximately 17 percent compared to the chain’s other stores across the country. This represents a unique opportunity for consumers to enjoy the brand’s high-quality products, from yoga wear to workout accessories and lifestyle items, at attractive prices. The significant price reductions are expected to attract large crowds of both locals and tourists, making the store a major shopping destination in the city.