Source: Jason Shawn Weiss
Last night (January 26th), celebrity-favorite lifestyle brand Alo Yoga teamed up with NBA star Jimmy Butler to celebrate the success of the Alo Recovery Mode Sneaker with an extravagant party! Click inside to see photos from the event!
Alo Yoga was founded in Los Angeles in 2007 by childhood friends Danny Harris and Marco DeGeorge, who became interested in yoga as a treatment for anxiety and back pain, respectively. Alo, which means “air, land, sea,” became famous after celebrities such as Kendall Jenner, Hailey Bieber, and Bella Hadid received Alo products for free and wore them in paparazzi photos.
As of last year, the company has opened more than 50 brick-and-mortar stores (which the company calls “sanctuaries”) with yoga studios and cafes. Since its founding, Aro has expanded beyond sportswear. In December 2020, it launched skincare brand Aro Glo System. At New York Fashion Week in September 2022, it also unveiled its Aspen Collection, a luxury line of skiwear and non-fungible tokens. In May 2023, it began selling sneakers. Earlier this year, the focus of the sneakers changed and they are now marketed as recovery sneakers, intended to support balance and pressure points for all-day recovery.
Clearly Alo has a connection to the stars, so it was only natural that they would celebrate the success of the Alo Recovery Mode sneaker by teaming up with one of their sponsored athletes, Jimmy Butler. Cowboy Carter And his trajectory Bar Song (Tipsy) Shaboozey, who peaked at number three on the Billboard charts, took the stage to raptures in front of the crowd.
Many celebrities, including Brooke Schofield, Joy Corrigan, Blake Gray, Tessa Brooks and Meredith Mickelson, attended the event held at Alo Yoga’s Beverly Hills headquarters to see the amazing Alo sneakers in person, while guests enjoyed cocktails from Casamigos, delicious snacks from Great White, desserts from Goop and gorgeous earrings courtesy of Simon G.
Below are some photos from this amazing party. Congratulations to Alo Yoga!
