Increased awareness of sexual health, the destigmatization of discussions about sexual health, and the increasing prevalence of sexually transmitted infections (STIs) highlight the importance of preventive measures.
PUNE, July 30, 2024 (GLOBE NEWSWIRE) — Sexual Health Products Market Growth Analysis:
“According to SNS Insider Research, Sexual Health Products Market It is expected to be valued at USD 118.83 billion in 2023 and reach USD 243.83 billion by 2032, growing at a CAGR of 8.71% over the forecast period 2024-2032.”
Sexual health products are gaining momentum on the back of multiple sexual health initiatives being intensified by governments and private organizations providing sexual education, thus driving the market growth. At the same time, governments and organizations are introducing large-scale programs to provide information on sexual health and educate all stakeholders while reducing the stigma surrounding sex. Organizations such as the World Health Organization (WHO) and the United Nations Population Fund (UNFPA) are actively promoting sexual health education and providing access to information on related programs for sexual health products.
In the United States, the Centers for Disease Control and Prevention (CDC) has reported that sex education campaigns have increased the use of condoms and other prevention methods among teenagers, helping to reduce sexually transmitted diseases. Private organizations have also played a major role. Durex and Trojan have gained an advantage in expanding their market by partnering with schools and businesses and donating free samples of their products. These joint efforts have not only increased public awareness, but also boosted their reputation for significant market expansion in the sexual health products industry.
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The analysis of the key players covered in this report includes:
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Lovehoney Group
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Mankind Pharma
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Reckitt Benckiser Group
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BMS Factory
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Doc Johnson Enterprises
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Fun Factory Inc.
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Lifestyle
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Kalex Belhad
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today
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Church & Dwight Co.
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Other players
Sexual Health Products Market Report Coverage:
|
Report Attributes |
detail |
|
Market size in 2023 |
US$118.83 billion |
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Market size by 2032 |
US$243.83 billion |
|
Average annual growth rate |
CAGR from 2024 to 2032 is expected to be 8.71% |
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Base year |
2023 |
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Forecast Period |
2024-2032 |
|
Historical Data |
2020-2022 |
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Major Area Coverage |
North America (USA, Canada, Mexico), Europe (Eastern Europe) [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe (Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe) ), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific) ), Middle East & Africa (Middle East & Africa) [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East],Africa [Nigeria, South Africa, Rest of Africa]Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
|
Main growth drivers |
The prevalence of sexually transmitted diseases is increasing the demand for convenient and effective sexual health products, thus driving the market growth. |
Segmentation Dynamics
The adult toys market is expected to register the highest CAGR of 7.02% during the forecast period. The growth factors can be attributed to the overall liberalization of society and growing comfort in living one’s life openly expressing their gender. Over the past few years, cultural attitudes towards sexual health have undergone a major shift, with young women and men becoming more willing to experiment and explore. With this new openness, adult vibrators and other adult toys have become widely recognized as an essential part of the pantheon of personal care products for promoting healthy sexual functioning.
The mainstreaming of sex toys is perhaps just one aspect of a changing society. Sex toys for enhancing health and intimacy are no longer considered taboo, but rather have become mainstream. It is therefore not surprising that the demand for these products has skyrocketed among younger generations and those most concerned with their sexual health and overall well-being.
Moreover, rising purchasing power and improving lifestyles in developing countries are further fuelling the demand for these products. With rising disposable income, people in these regions are more inclined to spend their money on personal care and health related products, including sexual aids. This is most evident in countries with growing economies, higher education and health awareness, such as India, where younger consumers’ spending habits are more focused on early prevention rather than later management.
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In addition to this, the market is also expanding due to new product offerings and huge demand. Manufacturers are also introducing an array of new and improved products to suit various tastes and desires. For instance, discreet and tapered sex toys designed to be of the highest standards in both quality and ease of use have joined the lineup as entry-level products. With the advent of online retail platforms, buying sex toys has become increasingly discreet and convenient for consumers. This has not only made the market more accessible but also provided customers with detailed product descriptions and reviews for better education/blog awareness.
Key Segmentations of the Sexual Health Products Market:
By Type
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Adult Toys
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vibrator
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Dildo
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Penis Rings
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Anal toys
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Masturbation Sleeve
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Bondage
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Sex Doll
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others
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condom
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Male Condoms
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Female Condom
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lubricant
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Female contraceptives (OTC)
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Sexual Health Supplements (OTC)
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Performance Enhancement Products
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Hygiene products
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others
By distribution channel
Regional Insights
of Asia Pacific During this period, the region is projected to grow at the highest compound annual growth rate (CAGR) in the sexual health products market. This is driven by several factors, specifically proactive government policies that view adult products and services as tools that can address the population and the growing disposable income along with growing awareness regarding sexual health. For example, China’s National Health Commission has implemented several public health initiatives to spread accurate information about HIV and the scope of harm reduction. Additionally, the Chinese government has allocated a 15% funding increase to public health in its 2020 budget, which is believed to be part of an overall effort towards improving medical infrastructure and education, including sexual health.
A similar trend is observed in India as ministries such as the Ministry of Health and Family Welfare are actively promoting sexual health awareness. The Indian government’s National Adolescent Health Programme, or Rashtriya Kishor Swasthya Karyakram (RKSK), aims to address health and wellbeing in all its aspects, including sexual and reproductive health. As per government reports, spending on these programmes has increased by 25% in real terms in the last five years. This has resulted in increased awareness and openness about sexual health issues, driving demand for related products.
Additionally, economic growth in Asia Pacific has increased disposable income, encouraging consumers to spend more on health and personal care products. Asia’s GDP grew 7.3% in 2021, approaching pre-pandemic levels. This will boost consumer spending and further stimulate economic consumption across Asia Pacific. Web Smith / February 26 More than 3 billion consumers around the world have changed their retail habits during and after lockdowns, as retailers quickly adapted. Additionally, people have improved living standards and more disposable income, and are more willing to spend money on sex products, which they deem important for their health and quality of life.
These factors, along with the rise of e-commerce in Asia Pacific, are making sexual health products more accessible. According to Japanese government data, online retail sales have grown by more than 20% annually over the past few years. That growth has been driven by improving digital infrastructure and the widespread use of mobile internet.
Recent developments
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April 2023Santa Barbara-based Tabu Group sells scientifically formulated sexual wellness products for women at Sephora.
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August 2021Wow Tech and Lovehoney have announced a merger, with Wow Tech now leading the combined group into an exciting future for sexual health.
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Table of Contents – Main Points
1.First of all
2. Industry Flowchart
3. Research Methods
4. Market Trends
5. Porter’s Five Forces Model
6. Plague Analysis
7. Market Segmentation by Type of Sexual Health Products
8. Market Segmentation by Type of Sexual Health Products, By Distribution Channel
9. Regional Analysis
10. Company Profile
11. Competitive Environment
12. Use Cases and Best Practices
13. Conclusion
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