In late January, Target announced it was introducing more than 1,000 new wellness products to “support guests’ wellness journeys without stretching their budgets.” The cheapest products start at just $1.99 and range from apparel to supplements, vitamins to technology. Many of the services are exclusive to Target and complement his dedicated online wellness site, which features ideas, meal inspiration, and more.
But what is health? According to Rick Gomez, Target’s chief food, essentials and beauty officer, it’s not just about eating healthy.
“Wellness has been redefined to encompass a more holistic way of living, and it varies from person to person,” he said in a statement.
“The health transition reflects a broader societal movement toward preventative care, with consumers actively seeking products that support their health,” said Jelly IV CEO said Lovie Chen, a practitioner of traditional Chinese medicine. food research institute, He added that he believes many of the products and habits of the future may not even exist today. Brushing teeth didn’t even become popular until after World War II, he noted.
“Retailers need to focus on predicting future consumer behavior to recognize that today’s market exists. The increasing presence of wellness products in major retailers like Target , evidence of growing consumer demand for health and wellness solutions.”
For Target, those solutions range from new products like Gear (non-alcoholic beverages) and Bloom (prebiotic and probiotic nutritional products) to celebrity-backed products like Goop (actress Gwyneth Paltrow’s beauty and wellness products). We offer a wide range of products, including brands that we sell, as well as our own private brands. Brand, Good & Gather. Target is also emphasizing clean ingredients and transparency in its new wellness efforts.
what is old becomes new again
The wellness market is extremely hot and should stay that way for some time. After all, people want to stay healthy, and it’s never been easier to dial in products from giant retailers like Target to his direct-to-consumer CPG companies. . Depending on your physical impact or desired nutritional profile, we’ll send it directly to your door.
Chen believes we are just scratching the surface of age-old herbs and supplements and are breathing new life into the wellness sector. A few years ago, almost no one knew what an herb like ashwagandha was in the western markets, but now Sam’s Club stocks tons of it.
“Turmeric, whose active ingredient is curcumin, is a prime example of this trend,” Chen added.
“Historically used in Ayurvedic medicine, turmeric is famous for its powerful anti-inflammatory and antioxidant properties. In addition to turmeric, adaptogens are also gaining significant attention for their health benefits.” Chen said herbs such as rhodiola and tulsi (holy basil) are also gaining attention for their stress-reducing effects.
“The wellness industry is also seeing a boom in fungi, with companies focusing extensive research on mushrooms such as reishi mushrooms and lion’s mane for their immune-boosting and cognitive-boosting properties.” he said.
There is a broad movement afoot towards ancient wisdom and natural supplements and herbs, and their large-scale integration into modern health habits seems increasingly common. Consumers are looking for products that have stood the test of time, and many of them are from the earth.
Now, consumers only need to know where to look to find more products. For many people, the answer is to buy first online and then at a local retail, grocery, or specialty store.
“As the market continues to evolve, more traditional herbs and natural remedies will be rediscovered and embraced by Western consumers, driven by a collective desire for authentic and effective health solutions. is expected,” Chen said.
Make a lot of money with beauty
Chen also recognizes that while ancient herbs and novel supplements are appealing to those seeking their benefits, convenience and value still reign supreme. A lot is expected in the coming years for his $1.5 trillion industry, which will grow at a CAGR of 8.03% by 2030.
“Consumers are craving science-backed health solutions that fit perfectly into their busy lifestyles, and they want quick results,” he said. Wellness without compromise This is the driving force behind Chen and Jelly IV, a bold ode to today’s better consumers and an industry backed by data (and money) in a rapidly changing market. According to McKinsey’s 2022 report: wellness It’s a top priority for over 50% of U.S. consumers.
Wellness comes in many forms, and the market waxes and wanes with it.
While CVS recently announced it would close its undisclosed in-store pharmacies after acquiring Target’s pharmacy business in 2015, beauty brands like Ulta are selling a mix of beauty, wellness, and health products at retail stores. The company is expanding its store base and appealing to consumers. wide public.
One thing is for sure: consumers are beginning to realize that beauty is more than just superficial. How much they pay for it is up to them. But at retailers like Target, the barrier to entry is less than $5.
