It’s 6:30pm on June 6th and over 250 people, several of them over 40, have logged into a webinar to hear Shivtosh Kumar, co-founder of Bengaluru-based health tech startup Sugar.fit, speak about diabetes, or more precisely, how to reverse it.
“First of all, everyone must remember that diabetes is 100% reversible. By following a few simple steps throughout your life, [and] No more medicines, consultations or diagnoses [test]That is the promise and guarantee I can give you [this] “Diabetes should be called what it is,” Kumar confidently told the attendees. “It’s like being free from diabetes forever.”
Webinar host Shanmukh Chowdary, who is in charge of “growth” at Sugar.fit, introduced Kumar as someone with a career spanning over 14 years who was a recipient of Healthcare magazine’s “40 under 40” award. A former product manager at Cure.fit (now fitness unicorn Cult.fit), Kumar’s LinkedIn profile notes that he has no background in medicine or healthcare.
But he claimed that by last year he had “helped approximately 25,000 people of all ages improve their diabetes.”
Screenshot from a webinar showcasing Sugar.fit’s results so far
Screenshot from a webinar showcasing Sugar.fit’s results so far
After a few questions and answers, and many surprises, Kumar launched into his sales pitch: 30 slots were available in a “special batch” of Sugar Fit’s year-round diabetes reversal program, at a 40 percent discount off the original price of about 30,000 rupees (US$360).
This program offers registrants
Continuous glucose monitoring (CGM) devices
Continuous glucose monitoring (CGM) devices
A continuous glucose monitor (CGM) is a wearable device that tracks blood glucose levels in real time.
Continuous glucose monitoring (CGM) devices
Continuous glucose monitoring (CGM) devices
A continuous glucose monitor (CGM) is a wearable device that tracks blood glucose levels in real time.
unlimited specialist consultations, two quarterly diabetes screening tests, daily live fitness classes, four doctor consultations, etc. The company claims that the CGM device can collect over 1,300 data points from users over a period of about 14 days.
Kumar and Choudhary were quick to encourage participants to purchase plans, with a payment link provided in the chat box and they were on hand to assist participants who were facing issues with payment.
It was a lightning-fast bidding process, with all 30 slots booked within just 30 minutes.
