Rediscovering nature, health and play could define trends in 2024, according to data from Mindbody and ClassPass
Spending time outdoors might be just what the doctor ordered. The Mindbody 2024 Wellness Index and ClassPass 2023 Look Back Report highlight the data-backed benefits of focusing on nature.
According to the Mindbody Wellness Index, 39% of consumers recognize that spending time outdoors plays an important role in maintaining their mental health, citing it as contributing to a more balanced life. Masu.
Wellness retreats designed specifically for men to combat the loneliness epidemic are emerging. Companies like Everyman and Junto host men’s retreats filled with meditation, hiking, and group activities at locations like Joshua’s Tree and Costa Rica. Approximately 13% of consumers go to camps and retreats that prioritize activities that connect them to nature. Even just a weekend escape can ground consumers and reduce stress levels.
Even a simple walk can have a big impact. More than half of the population (52%) consider walking outdoors to be an essential part of their general fitness regimen.
Studies have shown that spending just 20 minutes a day in nature can significantly reduce stress levels. Companies like Apple are leaning into the walking trend, building a “Time to Walk” service into Apple Fitness+ that allows consumers to listen to pre-recorded talks from celebrities while on a walk.
Along with exploring nature, 2024 will also be the year for adults to rediscover the joy of play. ClassPass’ retrospective report shows a 92% year-over-year increase in sports and recreation bookings.
The fastest growing activity is golf, followed by football, soccer and tennis. Pickleball also had an impressive year with participants of all ages taking to the courts. In 2023, the sport has grown to 8.9 million players in the United States, according to the Sports & Fitness Industry Association (SFIA)’s 2023 report.
Nearly half (43%) of all consumers say community is an important part of their wellness experience, a data point likely influenced by the pandemic. Her 33% of consumers prioritize fun and play to support their well-being.
Consumers are also seeking out nature’s bounty for health benefits. His 17% of consumers are interested in incorporating adaptogenic mushrooms into their diet, perhaps attracted by claims that they may relieve stress, reduce anxiety, and enhance cognitive function. .
A rediscovery of nature, health and play could define the trends of 2024. Consumers are becoming increasingly frustrated with increased screen time and technology fatigue, and are increasingly drawn to spending time outdoors with others. A report from Mindbody and ClassPass reveals that spending a little more time outdoors can make a big difference.
Read the full Mindbody Wellness Index and ClassPass Look Back Report.
