UK’s leading corporate wellness platform integrates with EGYM Wellpass to power fit tech giant’s health plans across Europe
Global fittech company EGYM signs deal to improve corporate wellness experience for employees across the UK
EGYM has acquired Hussle, the UK’s leading corporate wellness platform, and will integrate Hussle into its corporate fitness network, EGYM Wellpass.
EGYM Wellpass gives employers unlimited access to a network of up to 1,500+ gyms, pools and spas across 96% of the UK region in England, Scotland, Wales and Northern Ireland with a single discounted pass .
Terms of the deal were not disclosed.
This acquisition news follows EGYM’s showcase at IHRSA 2024, where it introduced cutting-edge, measurable approaches to fitness and health that assess muscle strength, cardio, flexibility, and overall metabolic health. The approach BioAge was featured.
Founded in 2011, Hussle has built successful B2B partnerships with companies such as AXA Health, Bupa and IWG, serving around 1 million UK residents. The company has experienced impressive growth, with corporate sales increasing by more than 250% last year.
From his first conversations with Hustle CEO Jamie Ward and COO Neil Harmsworth, EGYM co-founder and CEO Philippe Roche-Schlanderer said the two were truly He said it was clear they wanted to strengthen the industry.
“Their sustained entrepreneurial spirit has been especially evident during the pandemic and is commendable,” Roche-Schlanderer said. “Their track record of building great employee wellness companies is truly inspiring. There is a huge opportunity as we prioritize prevention over repair in the NHS. We share this belief wholeheartedly. We are excited to begin this journey together.”
Employers who sign up for EGYM Wellness or Hussle will give their employees instant access to approximately 14,500 fitness facilities and online courses in Germany, Austria, the United Kingdom, France and Belgium. Employees pay a participation fee to access the program, but as EGYM and Hussle point out, tax incentives are available to reduce costs.
Corporate wellness grows globally
Corporate wellness is gaining traction globally, with the UK market expected to reach nearly £3 billion ($3.8 billion) over the next five years.
Advocates of corporate wellness programs praise systems like EGYM Wellpass and Hussle for helping companies foster employee engagement and attract and retain top talent. Corporate wellness programs can reduce absenteeism and burnout while promoting overall health and well-being. For fitness brands, the platform can help increase attendance and brand awareness.
“As I learned more about EGYM’s products and listened to their vision, I realized I was looking at the future and wanted Hussle to be a part of it,” Ward said. I’ll tell you. “We started Hussle in 2011 to make fitness easily accessible to everyone. Our vision has always relied on a very strong fitness industry, and the EGYM team We share our core beliefs, and we are excited to help evolve EGYM’s vision into reality.”
EGYM targets Europe
For EGYM, which raised $225 million last summer and is in full expansion mode, the partnership with Hussle is the next step in the Munich-based company’s plans to expand Wellpass across Europe. It shows evolution.
“Our mission is to promote health and well-being in every workplace,” said Nicholas Stadtelmeyer, Managing Director of Wellpath. “Entering the UK market, with over 32 million employees and a €2.5 billion corporate wellness market, was a logical and strategic move. After entering France, we are now one of Europe’s three largest economies. We cover a large number of countries. The future is very exciting for us.”
