Entrepreneurs, investors, and consumers alike are going all-in on longevity centers that promise to slow aging and improve overall health.
Serotonin Centers is expanding its longevity and anti-aging franchise concept with three new locations in Chicago, the latest in a series of expansion moves.
The medical spa brand, named for the feel-good hormone, has 100 franchises open and in development, with the first location expected to open in Chicago’s DuPage County later this year. Other upcoming serotonin center locations include New Jersey, Florida, Virginia, Missouri and North Carolina.
The man behind the longevity service is New Jersey native Eric Casabri, founder of Retro Fitness and host of the podcast Aging Backward, Growing Forward. The entrepreneur said on his website that the Serotonin brand may be the most valuable asset he has ever created.
The Serotonin Center offers popular treatments such as hormone replacement therapy and IV therapy, medical weight loss, hair restoration, CoolSculpting, Botox and Hydrafacials, red light and hyperbaric oxygen therapy, as well as licensed physicians and individuals. We also offer health coaching.
Hormone optimization is also possible under the guidance of a doctor. This journey begins with a comprehensive lab panel to discover your specific needs.
Casabri noted that the Chicago launch is a huge opportunity for the national expansion of the Serotonin brand.
“Located just on the outskirts of the third largest city in the country, this expansion brings us closer to our goal of being able to bring Serotonin’s great products and services to as many people as possible,” he said. . “I look forward to seeing the impact we will have on the health and performance of residents in and around Chicagoland.”
Long-lived franchise boom
The longevity-focused franchise space is growing rapidly, and Serotonin Center competes with similar services offered by brands such as Next Health, a national longevity franchise. The wellness concept attracted a board-certified orthopedic surgeon to a multi-unit area development agreement to expand Next Health in Florida.

Restore Hyper Wellness also continues to grow, with plans to open 500 stores over the next few years. The longevity series secured a $140 million investment in 2021 led by General Atlantic to create a full-service weight management program that integrates GLP-1 and InBody scans, metabolic health blood panels, and expert support. We just launched it.
Investors prefer longevity
The anti-aging and longevity business is bright, with Deloitte noting that the market is attracting “an influx of capital” from investors as well as academic institutions and governments. One supplement maker, Timeline, recently secured $66 million in a Series D round for its anti-aging products.
Deloitte said its analysis revealed that the top 50 companies focused on longevity had raised more than $1 billion in venture funding as of 2020, and that amount continues to grow. Even more enlightening is Deloitte’s prediction that there will be a shift from “treating disease” to health, and it’s already happening.
Unlike pure aesthetic services, it has broad consumer appeal for an easy way to schedule an appointment to help slow the aging process and experience improvements both mentally and physically. Boutique longevity centers could become one of the most profitable spaces in the fitness and wellness space from 2024 onwards.