MUMBAI: Bleu, a brand in the sexual wellness space, has launched a digital campaign #ComeClean. Blue, which is committed to providing female-friendly contraceptive methods, said its condoms are designed to provide:cleanSexual experience of both partners. Good Gram Group-backed Sirona India acquired Blue last year, making its foray into the sexual wellness space. Sirona is a leading FEMTECH brand known for feminine hygiene products.
Promoting conscious choices in intimate well-being, the #ComeClean campaign raises awareness about Bleu’s 100% natural latex condoms, which are free of harmful chemicals. As part of the campaign, the brand collaborated with media platforms and influencers to highlight the importance of being mindful of what goes into your body, choosing Bleu condoms and #ComeClean.
The company added that unlike traditional condoms, Bleu condoms are made from sustainably sourced latex that is 100% natural and free of harmful chemicals such as parabens, glycerin, nitrosamines, and benzocaine. Ta. Bleu condoms are also certified vegan. This commitment to clean sexual health allows users to enjoy intimacy without being exposed to unnecessary chemicals and irritants that cause discomfort (irritation, burning, dryness, etc.) after use. Masu. The Bleu #ComeClean campaign is a call to action by sexual wellness conscious women and men who care about women to embrace clean, conscious sexual wellness products.
Sukhleen Aneja, CEO, Good Brands Co., Good Glamm Group; stock”At Good Brands Co., we are driven by the belief that every choice we make, both as individuals and as a company, has the power to shape a healthier, more sustainable world. The Bleu #ComeClean campaign is not just about the product. It is a movement that redefines the approach to intimate well-being, based on principles of purity, ethics and environmental responsibility.”
