Chiliz, the company behind Socios.com, has announced a partnership with PUML Better Health to introduce a pioneering Move-to-Earn platform for sports enthusiasts. The collaboration marks a significant milestone in the convergence of fitness and fan engagement in the digital age.
Chiliz users can now earn rewards for maintaining an active lifestyle, a feature made possible by integrating PUML’s wellness technology into the Chiliz platform. Participants can earn daily rewards for every 10,000 steps taken and can multiply these rewards by holding CHZ tokens in PUML’s self-custody wallet.
Additionally, the platform offers daily and monthly token gate challenges to foster a competitive spirit among users. To participate in the challenges, users need to download the PUML app and sync their wearable devices.
Winners of these challenges will be rewarded with PUML, an in-app currency that can be redeemed for the native token, $PUMLx, which can also be exchanged for CHZ and other Fan Tokens.
Leaders focus on community and health
Chiliz CEO Alexandre Dreyfus highlighted the initiative as a combination of fan engagement and wellness promotion, a sentiment echoed by PUML CEO Damien King, who highlighted the unique SportFi experience that will connect fans more deeply with their favourite sport.
The strategic move comes as digital platforms increasingly embrace the integration of health and wellness, pushing the boundaries of what it means to engage with fans in a health-conscious world.
This initiative not only promotes fitness, but also leverages technology to create a more engaged and active fan base.
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