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Home » SIRO — Shifting focus to the world of wellness • Hotel design
Wellness

SIRO — Shifting focus to the world of wellness • Hotel design

perbinderBy perbinderFebruary 22, 2024No Comments6 Mins Read
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Two years before the long-awaited launch of One & Only One Za’abeel, the visionaries at SIRO saw a gap in the industry and developed the world’s first hotel themed around fitness and recovery. The wheels were set in motion and SIRO was destined to redefine the world of hospitality. Representing the pillars of strength, inclusivity, reflection, and originality, his SIRO transcends physical location and evokes an earnest expectation of the highest attainable state of health, encouraging individual and group fitness and wellness growth. stimulates. Strengthen your dedication to your personal goals while fostering deeper connections through shared passions and lifestyles.

White sofa and light wooden surfaces in SIRO roomWhite sofa and light wooden surfaces in SIRO room

Image credit: Natley Cox

The concept is to transcend the everyday and aims to create an enthusiastic community through immersive experiences, interactive spaces and engaging destinations. At its heart, SIRO is more than just a hotel, it’s an immersive lifestyle destination centered around active recovery and encouraging social interaction and connection. From guest rooms to studios, every nook and cranny pulsates with dynamic, interactive energy, designed to help guests not just feel comfortable, but also relax and rejuvenate.

Room with sandbags and views of DubaiRoom with sandbags and views of Dubai

Image credit: Natley Cox

The heartbeat of SIRO echoes across two majestic floors. Level 30 includes “Starting Blocks,” “Fitness Lab,” “Experience Box,” and more, symbolizing Performance’s efforts to balance fitness with mindful regeneration. Step up to the recovery floor on Level 31, where you’ll find tranquil treatment rooms, yoga and Pilates studios, and relaxation areas, all with stunning views of Dubai. The design meticulously orchestrates a symphony, harmonizing dynamic energy with restorative calm.

SIRO Wooden sliding door in front of the marble kitchen shelves in the guest roomSIRO Wooden sliding door in front of the marble kitchen shelves in the guest room

Image credit: Natley Cox

From their first step into SIRO, guests are captivated by the dynamic artistry of Swiss visionary Romain Bracci. In the lobby, the traditional front desk has been replaced with a stone coffee counter dubbed the “Starting Block” to encourage spontaneous interaction between guests. Lights by James Clar His installations further set the stage, exploring the nexus of technology and movement and testifying to the brand’s unwavering commitment to constant transformation.

A corner of SIRO's guest room with gym equipment and weightsA corner of SIRO's guest room with gym equipment and weights

Image credit: Natley Cox

The gym area pulsates with energy, decorated with dark finishes, digital screens, mirrored surfaces and dynamic lighting. An immersive dark studio, the Experience Box provides a playground for specialized high-intensity training. As you ascend to the 31st floor, notice the unique connecting staircase feature. The spiral shape not only serves as a functional element, but also reflects the dynamic energy emanating from Level 30, the designated recovery floor. Within this space is a tranquil haven featuring light plaster walls, timber cladding and textured fabrics, all of which merge around the staircase to create a peaceful atmosphere.

The rooms go beyond conventional concepts and become sanctuaries for rest, relaxation and rejuvenation. Floor-to-ceiling windows offer panoramic city views, and Varier’s Gravity chair and in-room fitness ladder embody his SIRO commitment to total wellness. Suites enhance the experience with more space and personalized fitness and recovery services, ushering in a new era of customized luxury.

With room sizes ranging from 46 to 50 square meters for standard rooms, 75 square meters for premium rooms and 120 square meters for suites, SIRO offers a total of 132 keys across six floors. Contractor Alec Fit Out and designers Pooja Shah-Mulani and Shereen Hassanein provided their expertise as he brought SIRO to life at One Za’abeel in Dubai.

SIRO Side table with corner of bed in guest room and door to bathroomSIRO Side table with corner of bed in guest room and door to bathroom
Image credit: Natley Cox
A room with white furniture and white bed linen reflected in the mirrorA room with white furniture and white bed linen reflected in the mirror
Image credit: Natley Cox


For those looking for an elevated stay, we offer two suite types. Both suites offer more room and customizable and personalized fitness and recovery services, including sleep-optimizing technology and private treatment rooms. The fitness suite is customized for guests looking to improve their performance, with a private training area equipped with the latest fitness gear and a hanging boxing bag. Meanwhile, the Recovery Suite prioritizes active healing with a low-seated dining area and recovery bathtub with stunning skyline views.

As we turn the pages of SIRO’s story, we encounter challenges faced and victories celebrated. Converting his existing One&Only guest room units to his SIRO public floor had structural hurdles and required ingenuity and collaboration with lead architect Nikken Sekkei and his WSP and MEP consultants. did. Reflective finishes and digital screens emerged as creative solutions to create an inviting and bold space.

Siro fitness equipment with views of DubaiSiro fitness equipment with views of Dubai

Image credit: Natley Cox

SIRO boasts technological excellence in a state-of-the-art facility with 920 square meters of fitness space with skyline views and a 1750 square meter recovery floor dedicated to prehab and rehabilitation. With his state-of-the-art Technogym equipment and advanced recovery methods such as cryo, red light and percussion therapy, his SIRO is recognized as one of the region’s premier destinations. Beyond our commitment to excellence, SIRO prioritizes sustainability and champions environmental responsibility with Culligan International’s Zipwater hydrotap-equipped water stations, effectively minimizing the consumption of single-use plastics. Masu.

Creating a fresh aesthetic is evident in SIRO’s choice of materials and furniture, where light finishes, oak, black metal details and distinctive green accents come together to create a design that is refreshing and rooted . Renowned furniture brands and wellness-focused pieces seamlessly blend together, enriching the overall ambiance with a sense of sophistication and well-being.

View of lights and gym equipment in front of floor-to-ceiling windows in DubaiView of lights and gym equipment in front of floor-to-ceiling windows in Dubai

Image credit: Natley Cox

The concept provides a digital integration platform to transform hospitality by offering streaming classes workshops and knowledge sharing events. At the intersection of fitness, mindfulness, and wellness, the brand’s mission is to provide a balanced enterprise experience with in-house specialists, a state-of-the-art fitness club, and a recovery lab for mindful rebirth. Health and nutrition are paramount, with a culinary team sourcing ingredients from local farms, experts providing nutritional advice and a social bar at the heart of the hotel.

The result is an all-encompassing haven where wellness transcends physical and mental, inviting guests into a realm of rest, restoration, and meaningful connection. SIRO embodies the fusion of hospitality and holistic wellness, rewriting the narrative of the guest experience through innovative design, state-of-the-art facilities, and a strong commitment to sustainability. When the well-designed doors open, a new standard for wellness-oriented hospitality will be set on the global stage. A story of innovation, rejuvenation, and a commitment to a healthier, more vibrant future, it invites guests on a transformational journey in the next direction. Their best selves.

Main image credit: Natelee Cocks





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