Recently, Samsung announced the Galaxy Fit 3, which boasts a larger screen and new features like fall detection and emergency SOS. The company initially didn’t reveal which markets its latest fitness tracker would be introduced to, but it appears one major market isn’t on the list.
According to reports Android central, Samsung has decided not to release the Galaxy Fit 3 in the US. This selection is based on Samsung’s strategic assessment of the fitness tracker landscape and current market trends.
Samsung determined that the U.S. fitness tracker market was not large enough to justify the marketing, sales, and software support costs required to launch the Galaxy Fit 3. An official list of supported countries has not been published, but it is assumed that it is probably supported. Canada and the UK will also not receive the Fit 3.
Samsung’s decision to refrain from selling the Fit 3 can be understood by looking at the following: canaris‘Global Wearable Bands Market Report. According to an independent analyst firm, sales of fitness bands went from about 80 million in 2020 to about 60 million in 2021, 40 million in 2022, and more than 40 million in 2023. decreased to 35.8 million units. Total sales of fitness bands this year are expected to be around 330,000 units. a million.
Jack Leatham, research analyst at Canalys, said:
Canalys expects this shift away from basic bands to continue, especially as basic band market leaders such as Xiaomi and Google (Fitbit) increasingly shift their focus to higher-end watch form factors. , shipments are expected to decline to 12% by 2027.
Samsung Galaxy Fit 3 will be available for purchase in select regions including Europe, Latin America, and Asia.
