This partnership marks Ouai’s expansion into the fitness space. According to the brand, the collaboration aims to empower individuals to live life in their own way, from healthy hair and skin to a sense of well-being and confidence.
Members of the Barry’s community will be able to experience an “immersive sensory experience” featuring a collection of OUAI’s best-selling products. This includes new His 32 fl oz sizes of detox shampoo, body cleanser, and medium conditioner, as well as hand wash and hand lotion from popular brands at each wash station. In addition, customers will have access to the brand’s new Detox Face Cleanser, a Bally’s exclusive product.
“We love looking for new Ouai to give people a brand experience, and it’s a time when people feel really luxurious about feeling clean, so we felt it was perfect to go into the locker room.” said Hannah Beals, chief brand officer at Ouai. A fitness destination with an equally engaged community and premium brand experience, it’s the perfect partner for us. ”
Joey Gonzalez, global CEO of Bally’s, said he is a user of Ouai’s products. Ouai founder Jen Aktkin is a customer.
“Given our commitment to sustainability and our desire to provide our customers with the cleanest, finest products, we are confident that this partnership with OUAI will deliver on these brand promises.” he said. Clients can experience these high-quality products and enjoy the best shower immediately after the best workout in the world. ”
Functional scent selection
Ouai, part of Procter & Gamble, has selected a myriad of fragrances for Bally’s to provide our community with a clean, calming experience, both in and out of the shower. According to the brand, each scent enhances Barry’s training and boosts endorphins and mood.
The body cleansers, hand washes and hand lotions can be found on Dean Street and are scented with a blend of citrus, magnolia and amber. The detox shampoo is available at Melrose Place, a cult favorite featuring rose, bergamot and lychee. Ouai’s medium conditioner is available at Mercer Street and is scented with notes of Italian lemon, Turkish rose, jasmine, lily, and white musk. Each scent enhances Barry’s training and boosts his endorphins and mood to help him tackle his day outside the Red Room.
Each of these products will also be featured at Bally’s Studio Opens scheduled across the country this year, including Scottsdale, Santa Monica, Studio City and Newport Beach. Additionally, a new Los Angeles flagship studio will open in West Hollywood.
Through this partnership, Ouai will continue to evolve its relationship with Barry’s through a variety of activities across the country.
