OUAI and Barry’s team up to enhance your lifestyle journey and self-expression
Los Angeles, February 22, 2024 /PRNewswire/ — Ouaiis an award-winning hair care and lifestyle brand founded by. Jen Atkinannounces the launch of an exclusive amenity partnership with the world’s leading fitness brand, Barry’s. The two-year partnership will bring a collection of OUAI products to Barry’s studios around the world. we This is OUAI’s first foray into the fitness space, and the collaboration aims to empower individuals to enjoy life on their own terms, from healthy hair and skin to feeling healthy and confident.
boot February 22, 2024 Members of the Barry’s community will have an immersive sensory experience featuring OUAI’s best-selling products. This includes a new 32 fl oz size. detox shampoo, body cleanserand medium conditioneralongside the brand’s beloved brands hand washing & hand lotion At every wash station. Additionally, clients will experience her OUAI’s first service. detox face cleanser (Bally’s Exclusive) Made with glycolic acid to gently cleanse and exfoliate. This exciting partnership between OUAI and Barry’s provides individuals with all the tools they need for a revolutionary journey in health and wellness.
“We love finding new OUAI to let people experience the brand, and this is a time when people really feel luxurious about feeling clean, so we felt it was perfect to go into the locker room. Bally’s is the perfect partner for us as it is the ultimate fitness facility and equally hyper-featured – an engaged community and a premium brand experience. ”- Hannah BealsChief Brand Officer of OUAI.
“Given our commitment to sustainability and our desire to provide our customers with the cleanest, finest products, we are confident that this partnership with OUAI will deliver on these brand promises. I myself have been using OUAI products for many years. One year from one of our clients, Jen Atkin, he introduced me. We can’t wait for Bally’s clients to experience these quality products and enjoy the best showers right after the best workouts in the world. ” Joey GonzalezGlobal CEO of Bally’s.
OUAI has selected a myriad of well-known fragrances for Bally’s to provide our community with a clean, calming experience both in and out of the shower.Body cleanser, hand wash, hand lotion fragrance dean street Featuring a blend of citrus, magnolia, and amber. The detox shampoo has a cult-favorite scent. Melrose Place Featuring rich, velvety notes of rose, bergamot, and lychee. Lastly, there is a medium conditioner scent. mercer street It exudes scents of Italian lemon, Turkish rose, jasmine, lily, and white musk. Each scent enhances Barry’s workouts, boosting his endorphins and mood to help him tackle his day outdoors. red room.
Each of these products is made in Scottsdale, santa monica, studio city, newport beachand a brand new flagship studio in LA west hollywood Equipped with the brand’s first West Coast “RIDE×LIFT” studio space.
Through this partnership, OUAI will continue to evolve its relationship with Barry’s through a variety of activities at iconic Barry’s locations across the country, offering consumers and Barry’s enthusiasts an unparalleled experience from the studio to their homes. .
For more information about Barry’s in-studio OUAI services, please visit: https://theouai.com/pages/ouai-x-barrys.
About OUAI
OUAI is a luxury hair, body and lifestyle brand that creates products made with good-for-you ingredients and signature scents for all hair and skin types.Established by a famous stylist Jen Atkin OUAI’s goal in 2016 is to democratize beauty and develop lines for real life and real people. His OUAI, a slang version of the French affirmative word “oui,” evokes a cool, casual vibe that attracts numerous star customers and his more than 2 million Instagram followers. Free from animal testing, parabens and sulfates, OUAI’s carefully crafted essentials nourish hair and skin from within. No glam team required. OUAI is ultimately here to give you the confidence to win life with OUAI, with products you can relate to.
shop TheOUAI.com and join the community @theouai Participate in the conversation.
About Bally’s
Barry’s is the original high-energy cardio and strength interval training workout. Since its release in 1998, Los Angeles It spurred a worldwide boutique fitness movement. Since then, the company has grown from “The World’s Best Workout” to become more than just a fitness leader, a community with innovative in-studio and digital class modalities, fuel bars, retail services, and a competitive loyalty program. It has grown into a lifestyle. . With more than 84 studios in 14 countries, Barry’s X, the brand’s first digital fitness experience, won Best At Home Cardio Class for its 2022 women’s class. Health & Fitness Award Winning – Barry’s connects the global Fit Fam community to its signature. red room both virtually and physically. Following the success of the original workout, Bally’s has expanded its class offerings to: LIFT, his 50-minute class focused on strength training with monthly benchmarks for achievable goal setting. RIDE, his 50-minute class offering high-intensity interval training-style indoor cycling combined with traditional Bally’s floor work. Barry’s X is the first digital fitness community of its kind, featuring both live and on-demand classes, each with express and full-length versions. Now a global phenomenon with a cult following, Bally’s makes it fun to work hard and get stronger. For more information, please visit https://www.barrys.com/.
Media contact:
Chasen creative media: [email protected]
Mr. Barry: [email protected]
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