Former 24 Hour Fitness, Bay Club and EoS executive Bobby Quick will lead the dance fitness brand alongside CEO Shanna Missett Nelson.
Jazzercise has strengthened its management team by appointing longtime fitness executive Bobby Quick as president. Kwik and Jazzercise CEO Shanna Missett Nelson brings her more than 30 years of experience to the global dance fitness company, positioning the brand as an accomplished, female-led business for years to come.
“Bobby’s extensive experience and knowledge of both the fitness industry and hospitality make her a great asset to Jazzercise,” Nelson said. “We couldn’t be more excited to partner and realize our common goals. Bobbie has already made significant contributions to the company, and we’re excited to welcome her as the newest member of the Jazzercise family.”
Prior to joining Jazzercise, Quick held leadership positions at brands including 24 Hour Fitness, The Bay Club Company, and EoS Fitness. Her titles included director of fitness operations, vice president of membership and club services, and chief experience officer. She spent her first 10 months at Jazzercise as Chief Revenue Officer.
“Jathercise has a rich history as a long-time innovator in the fitness industry, and I am honored and honored to serve as the new president of Jazzercise,” said Quick. “I am excited to work with the talented team at Jazzercise to lead efforts to drive growth, foster innovation, and further strengthen our 55-year commitment to excellence.”
With 1,668 franchise locations and 6,419 franchised stores worldwide, Jazzercise offers results-oriented exercise programs focused on building strength, stamina and confidence. The program combines calorie-burning dance cardio and strength training while focusing on fun, making it suitable for anyone at any stage of life.
Now that a new person is in the driver’s seat, it’s time for Jazzercise to really get going. Yelp predicted a boom in stretching, Pilates, and low-impact fitness classes in 2024. The Business of Crowdsourcing According to his review of his platform, searches for “Jazzercise” increased by 16% for him, as did other searches related to similar training methods.
The company also recently agreed to a partnership with technology provider ABC Fitness, marking the first time in Jazzercise’s 55-year history that the dance fitness brand has used an outside membership management solutions provider. Jazzercise leverages ABC Glofox’s complete suite of tools to manage various business functions including sales and marketing, member engagement and retention, payment processing, reporting, and digital content.
