Today, Beyond Yoga® co-founder Michelle Waller announced she is stepping down as CEO of the brand. Nancy Green, former CEO and President of Athleta, will become her CEO of BeyondYoga®, effective February 1, to continue the brand’s growth and expansion. Levi Strauss & Company brand portfolio.
“We set out to develop a brand that celebrates real women’s bodies, and we’re incredibly proud of what we’ve accomplished with Beyond Yoga®,” Michelle said. “I always believed that BeyondYoga® could become her billion dollar brand. With Nancy’s experience, I’m excited to see how she will take our vision into the future. I’m looking forward to seeing you.”
LS&Co. acquired Beyond Yoga® in 2021 as part of its strategy to diversify its portfolio. A premium athleisure brand provided by LS&Co. His entry into the high-growth activewear sector contributed nearly $100 million to FY22 net revenue. BeyondYoga® opened his first store in Santa Monica in 2022. Californiacurrently has 6 stores.
“Under Michelle’s leadership, Beyond Yoga® has grown from an idea to a nearly $100 million omnichannel retailer,” said Chip Berg, president and CEO of LS&Co. “I would like to thank Michelle for her leadership and for integrating BeyondYoga® into her LS&Co portfolio. Building on the strong foundation she has laid, we want to thank Michelle for her leadership and for integrating Beyond Yoga® into her LS&Co portfolio. We look forward to a transition.”
Nancy’s appointment as CEO is expected to usher in a new era of accelerated growth for Beyond Yoga®. Nancy is a seasoned retailer and brand builder with a proven track record of driving profitable growth.
“I am honored to lead Beyond Yoga®, a brand I have known and loved for many years. There is tremendous positive potential for this authentic, high-quality brand to reach and engage more consumers. I feel like it’s sexual,” Nancy said. “Beyond Yoga® and She look forward to partnering with LS&Co. The team will be able to continue building the brand and accelerate growth.”
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