Get to know Levi Strauss & Co.’s new and recently promoted leaders through these quick Q’s. Introducing Beyond Yoga®’s new CEO, Nancy Green.
What attracted you to LS&Co.?
I’ve loved Levi’s® 501® jeans, both vintage and new, since I was about 12 years old. I also admire Beyond Yoga® and have been a consumer for many years. I have the opportunity to work for an iconic brand called Levi’s® while also leading a next-generation brand called Beyond Yoga®, both of which have deep values that truly resonate with my own. The opportunities and possibilities for Beyond Yoga® are very exciting, and I’m excited to work with the team to further build momentum for the brand, engage more consumers and the community, and accelerate growth.
What does success look like in your work?
Success will depend on continuing to build the Beyond Yoga® brand on the strong foundation and momentum started by the team and all the great work of the Beyond Yoga® founders. Our consumer and community growth comes one consumer and market at a time as we open stores and build amazing physical and digital experiences. Ultimately, we will pursue our growth and brand goals of becoming the most loved brand in health and wellness at scale by expanding our values of body positivity, inclusivity, and giving back. At the same time, we consistently deliver high-quality products that people love and deliver inspiring consumer experiences every day, all brought together by a strong, purpose-driven, authentic brand and community of people. .
Which LS&Co. do you often go to? product?
Beyond Yoga® Spacedye High Waist Leggings with Levi’s® Button Fly 501® Jeans (Vintage and New) and Pockets.
What is your secret dream career?
I have it. However, my second choice is to become an architect.
What is your favorite quote?
“Tell me, what are you going to do with your one precious life?” — Mary Oliver
